Hey, there!

My name is Svitlana. I'm a photo taker, a filmmaker, and a painter, and all that comes from being a kid of a passionate photographer and an interior designer. I often played with Pantone color swatches instead of toys and developed film under the red light in the bathroom when I was a child. Now that I'm a little (a lot) over my 30's I still play with the same stuff, only now I'm married to another grown-up kid and we live together in Central New York spoiling our beloved cat.


I got my Master's degree in Journalism only to swap it for a self-taught photographer career which slowly turned its path to White Canvas: my creative outlet that was born out of an inbuilt interest to applied arts, a need for some extra cash, and the internal desire to help other creative folks to become better at what they do. I make photo backgrounds almost every day now, be it custom or made to order, they have become a huge part of my life. I also toy around with other arts and crafts to keep things fresh.


I share my journey as a female entrepreneur who figures things out as she goes. You can read more about it on the blog and on my Insta, and if you ever want to ask me something, ask away using this contact form or direct message me on Instagram I'm known to reply there the quickest.


Chat soon!